Tank Stream Ventures

A venture fund for solving global problems with technology

Overview

Tank Stream Ventures is a $20m technology VC firm that invests in strong teams building scalable and defensible businesses leveraged by technology. They support founders with an ambitious vision to disrupt industries and improve people’s lives. As part of their new investment philosophy, we teamed up with them to develop a fresh new brand.

Team Size

3

Skills

Brand Identity

Brand Strategy

Web Development

Completed

March 2018

Let's get started

Investing in your investments

Rui from Tank Stream Ventures reached out to us with the idea of a VC firm that invests in core human needs: how we work, move, live and transact. At the time, the brand hadn’t changed in 5 years and there was no consistency across their styleguide. A VC firm trying to save the world with awesome branding… what’s not to love?

Hey Hayden! How’s it going? We’ve refined our direction for our investment philosophy at TSV. How do you feel about rebranding a VC firm?
Sounds awesome! I can’t say I’ve ever branded venture capital but I’ve read Mastering the VC Game so at least I know what’s going on.
Excellent. Come by the office next week and we’ll fill you in on everything!
Visiting the labs

Home of the startups

One of TSV’s partners is also the founder of one of Australia’s first and largest co-working spaces — Tank Stream Labs. They house over 100 startups in two locations, one of which is in the same building as TSV.

Thanks Vitruvius

The Sidewheel Paddlesteamer

The sidewheel paddlesteamer is an iconic ship design, powered by a steam engine that drives paddle wheels to propel the craft through the water. This symbol merges one of the four pillars of TSV (“how we move”) with the recurring motif of water and streams. The use of a paddle wheel was first conceived in the western world by Vitruvius, who’s writings inspired Leonardo Da Vinci’s “Vitruvian Man”.

The logomark is designed to be simple, strong and memorable, aimed at allowing TSV to focus on cut-through messaging in a busy ecosystem of venture firms and investors. The mark’s use of curves, colours and line style give it an illustrative feel — creating a beautiful and remarkably non-traditional symbol.

A good fit for your startup

Connecting with great founders

The new TSV website is a single page aimed at cut-through communication to founders trying to solve critical problems that people identify with, connecting with these founders on a personal level and letting them know what we’re here to back them.

Looking good doing it

Problem-solvers at heart

With this new brand in place, the team can now focus on their core mission: backing startups that really make a difference, solving worthy problems in society and using technology to do so.

Tank Stream Ventures Before Tank Stream Ventures After

If you’ve got a project for us and you believe you’re the right fit, don’t hesitate to get in touch. Let’s grab a coffee in Surry Hills!

Get in touch