Tank Stream Ventures
A venture fund for solving global problems with technology
Tank Stream Ventures is a $20m technology VC firm that invests in strong teams building scalable and defensible businesses leveraged by technology. They support founders with an ambitious vision to disrupt industries and improve people’s lives. As part of their new investment philosophy, we teamed up with them to develop a fresh new brand.
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Investing in your investments
Rui from Tank Stream Ventures reached out to us with the idea of a VC firm that invests in core human needs: how we work, move, live and transact. At the time, the brand hadn’t changed in 5 years and there was no consistency across their styleguide. A VC firm trying to save the world with awesome branding… what’s not to love?
Visiting the labs
Home of the startups
One of TSV’s partners is also the founder of one of Australia’s first and largest co-working spaces — Tank Stream Labs. They house over 100 startups in two locations, one of which is in the same building as TSV.
The Sidewheel Paddlesteamer
The sidewheel paddlesteamer is an iconic ship design, powered by a steam engine that drives paddle wheels to propel the craft through the water. This symbol merges one of the four pillars of TSV (“how we move”) with the recurring motif of water and streams. The use of a paddle wheel was first conceived in the western world by Vitruvius, who’s writings inspired Leonardo Da Vinci’s “Vitruvian Man”.
The logomark is designed to be simple, strong and memorable, aimed at allowing TSV to focus on cut-through messaging in a busy ecosystem of venture firms and investors. The mark’s use of curves, colours and line style give it an illustrative feel — creating a beautiful and remarkably non-traditional.
A good fit for your startup
Connecting with great founders
The new TSV website is a single page aimed at cut-through communication to founders trying to solve critical problems that people identify with, connecting with these founders on a personal level and letting them know what we’re here to back them.
Looking good doing it
Problem-solvers at heart
With this new brand in place, the team can now focus on their core mission: backing startups that really make a difference, solving worthy problems in society and using technology to do so.