Canva approached us wanting to create a launch video around their new feature - Canva Schedule. The concept was simple — to showcase how easy it is to create and schedule amazing content for social media. The story follows a business owner’s journey from creating a real-life product to visual inspiration and social engagement, all via Canva Schedule. Starting in a casual cafe environment, we build the story to reveal the the benefits, features and the product UI gradually.
Collaborating with the Erudito team was a real pleasure. They quickly understood our direction and helped us bring our product to life with with an awesome product launch video!