Strategy

We help your company to reflect its true self through tone of voice, copywriting and storytelling

While “strategy” tends to sound like a dirty word used by the office watercooler pigeons between an incessant amount of meetings, it can actually be pretty awesome. We can craft you a new logo, build you a design system or totally redesign your product but without a solid strategy, roadmap and processes in place, it’s not going to go very far.

Before jumping in the deep end, we like to get to know you and your team… how you work, what you believe in and what you value. It’s important to us that we work with people who share our values, particularly for making experiences that bring joy to people’s lives.

We also like to run a series of workshops to figure out what we need from you, what our milestones should be and how to work with you. Some of this might be centered around your brand, helping your company to reflect its true self through tone of voice, copywriting and storytelling. Or it might be working with you to map out all the key user journeys in your product.

Then there’s data. Numbers do a fantastic job of shining light on the problem areas of your product. We can help set up analytics tools and data pipelines so you can track the success of your customers and features.